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7 results

Classifying the Older Population

    In this project, funded by Nuffield Foundation, the researchers have created a bespoke multidimensional geodemographic classification of the older population in England (those aged 50+) and demonstrated its utility. Such a geodemographic...

    Consumer Vulnerability Open

      Some consumers are more vulnerable to marketing practices due to their personal traits such age, health or household makeup. This vulnerability varies by product and industry. Consumer vulnerability here is defined as the risk that a consumer’s...

      Post-Covid Resilience of Commuter Towns

        British high streets are subject to unstable and challenging socio-economic conditions brought about by the 2008 recession, high business rates, competition from online retailers and the COVID-19 global pandemic. Abigail Hill explores the...